http://www.popularmedia.com/blog Viral Marketing Blog Thu, 13 Dec 2007 19:05:14 +0000 http://backend.userland.com/rss092 en Say what you will, but Facebook's fumbled Social Ads initiative is really a watershed event. The benefits of using social connections to deliver relevant content – even in the form of ads – are too compelling to ignore. Your connections speak volumes about you. While the ultimate execution will no ... http://www.popularmedia.com/blog/viral-marketing-blog/facebook-watershed.php A highlight of the recent WOMMA Summit was PQ Media’s report on the now $1B+ word of mouth marketing industry. No surprise that the industry is booming, so what’s next? The answer from the WOMMA attendees was clear: Better measurement. Better predictability. Better industry benchmarks. PQ ... http://www.popularmedia.com/blog/viral-marketing-blog/1b-and-growing.php Recent chatter about the social graph makes it seem like a new idea. It's actually been around since the beginning of civilization. Our ancient ancestors relied on social connections to help them make critical decisions about things like what types of mushrooms could be eaten without causing ... http://www.popularmedia.com/blog/viral-marketing-blog/even-cavemen-used-the-social-graph.php Marketing on Facebook has been the subject of recent debate, although no one would doubt that the Facebook platform provides a quick way to reach socially connected crowds. Even cash-strapped startups can quickly pump out apps and be part of the Facebook universe. But how much value ... http://www.popularmedia.com/blog/viral-marketing-blog/the-facebook-debate.php Blognation's Oliver Starr reinforced last week that people are sharing more than searching these days, and Google's recent launch of Google Share is further evidence of this trend. Try searching for the best cell phones using Google search – how long does it take to weed through the ... http://www.popularmedia.com/blog/viral-marketing-blog/sharing-vs-search.php Often we get asked – is your solution geared towards a specific demographic? Will it work for anyone other than savvy 18-34s and Generation Y’s? It’s true that social networking has historically been dominated by the younger generation, but as mentioned recently in the NYT, those times are changing. ... http://www.popularmedia.com/blog/viral-marketing-blog/social-media-for-young-and-old.php Everybody here at PopularMedia got a chuckle out of the recent JupiterMedia research on viral marketing. The big surprise? Only 15% of viral marketing efforts "caught on" and actually became viral. The cat's out of the bag now! Actually, the news was no real surprise to us. Most marketers are clueless ... http://www.popularmedia.com/blog/viral-marketing-blog/social-media-strategies-most-fail.php Regis McKenna long ago popularized a notion -- a play on the Pareto principle -- that 90% of the population was influenced by the other 10%. We see this manifested today in models that include Influencers, Mavens, Connectors, Salesmen, Persuaders, Hives, and Hubs. My favorite among these is ... http://www.popularmedia.com/blog/viral-marketing-blog/sneezers-or-what-makes-them-sneeze.php Since March we have acquired over 40 new customers, and our viral programs now comprise a network of over 20 million consumers - and as we run more and more programs on our platform, we continue to observe key insights and subtleties around producing viral results. For example, one thing we ... http://www.popularmedia.com/blog/viral-marketing-blog/clarity-is-key-for-viral-activity.php At the recent eTail conference in Washington DC, a hot topic was the role of user-generated content in driving sales and customer satisfaction. Retailers whose sites enable and embrace user-generated content -- such as reviews, recommendations, and feedback -- generate better sales, trust, and customer satisfaction from their consumer ... http://www.popularmedia.com/blog/viral-marketing-blog/etail-highlights-significance-of-consumer-control.php