MediaPost contributor Mark Naples predicts that during 2006 marketers will continue to develop email marketing programs that build brand and drive sales. Naples correctly points out that while search marketing can succeed in drawing new users to a site, only email can keep users coming back (thus, building repeat visits and sales).
Naples nails it. Email […]
MediaWeek.com reports that the FX cable channel is having success with a viral marketing campaign for plastic surgery drama “Nip/Tuck” produced for the popular social networking site, MySpace.com.
The campaign is simple. Nip/Tuck’s writers have created a MySpace member profile for one of the primary characters, The Carver. In turn, other MySpace members can check out […]
Cheerios® - Share Your Cheerios® Moments
For all our differences, some things remain refreshingly common. Like the simple shape and great oat taste of Cheerios®. It was a favorite on your parents’ breakfast table, and remains a first choice for your own children. This is your place to experience other people’s memories of life with Cheerios®
or, […]
I’d Love This Product Even If I Weren’t A Stealth Marketer | The Onion - America’s Finest News Source
Like you, I’m bombarded every minute of every day with advertising. And having been misled more than a few times in my life, I’m immediately skeptical of any product I see on the side of a bus. […]
Adverblog: advertising, mobile marketing, viral ideas
Nice blog
The Problem with Viral Branding : Marketing : HBS Working Knowledge
Advertising Age magazine recently reported that a survey of 481 marketing executives conducted by CMO Magazine showed that 43 percent would use or planned to use word-of-mouth advertising in the next six months.
The New York Times reports that Sony has started a “viral marketing” campaign to promote the PlayStation Portable. The campaign—which has come up against criticism across various blogs and chat forums—entails spray painting images of urban youth playing PlayStation games on buildings. Those who live in the neighborhoods targeted by this campaign are not exactly […]
Marketers seeking to target the Hispanic market are turning to word of mouth as an alternative to more traditional 30-second TV and radio advertising placements.
Cara Marcano points out that Hispanics are known to talk about products and services with a wide network of friends and family—a full 35% of Hispanics would tell friends to not […]
As the demand for premium automotive ad inventory on the web soars, car manufacturers are turning to tell-a-friend campaigns to get the word out about their latest models.
ClickZ talks about Chrysler’s new online game, The Road Trip Challenge, which is designed to educate women about the 2006 Town & Country minivan.
The game is beautifully produced. […]
