A New York Times article aptly describes one of the larger challenges facing today’s marketers—how to use digital technology effectively to understand and reach the generation born between 1980 and 2000, often referred to as “the millennials”.
By 2010, the millennials will outnumber baby boomers and Gen-X’ers combined in the age group of 18-49, the most […]
MediaPost Publications - E-Mail Bolsters Social Bonds - 01/26/2006
FAR FROM ENCOURAGING ISOLATION, THE Internet actually facilitates stronger social ties, according to a new study released Wednesday by the Pew Internet & American Life Project.
The report disputes the notion that increased use of the Web will lead to a dystopian future in which people interact with […]
In this article, Dave Evans (ClickZ) creates an analogy between Web 2.0 and Advertising 2.0, with online consumer content—product reviews, recommendations, blogs, photos, created via Web 2.0 Web technologies—creating a vehicle for word of mouth marketers to impact brand image and product sales.
MarketingSherpa recently published a case study that highlights a creative shop’s use of viral marketing for generating new business leads, showing that viral marketing may indeed have applications in business-to-business marketing.
The campaign worked. The agency’s corporate site traffic rose by 400% compared to similar periods in the past three months—although the all-important denominator wasn’t disclosed […]
A new AdAge article reports that nearly half of the chief marketing officers at Fortune 500 companies said they plan to increase their online advertising budgets by 30% this year.
The survey was conducted in November 2005 by Credit Suisse. The firm revised their forecast for the online ad market upward for 2006 to $16.6 billion. […]
An article in the Wall Street Journal explains how word-of-mouth marketing is leveraged to increase brand awareness and sales for everything from cream cheese to customized collapsible bicycles—and how more businesses are using the strategy over traditional advertising methods with great success.
Following the success of a US based viral campaign, FedEx rolled its mirco-website to customers and prospects in key markets across Europe, the Middle East and India.
Hamdi Osman, Regional Vice President at FedEx Express, Middle East, Indian Subcontinent and Africa, said the campaign allows them to promote the FedEx brand and increase awareness of the […]
