Michael Greenberg, the VP of marketing for LoyaltyLab, wrote a great piece in Chief Marketer advocating for simultaneous concept testing. It’s a technique we use with our clients with great results, although it’s sometimes difficult for clients to understand the importance of testing in real-world situations (with large enough samples of customers). Give the piece […]

Posts tagged Viral Marketing per day for the last 30 days.

I’m writing a monthly column about viral marketing in Adotas, an interactive advertising publication on the web. My first piece appeared earlier this month, and it talks about the balance between art vs. science in viral marketing. You can find more articles by me (Jim Calhoun, on the site as they become available. There’s […]