Since March we have acquired over 40 new customers, and our viral programs now comprise a network of over 20 million consumers - and as we run more and more programs on our platform, we continue to observe key insights and subtleties around producing viral results.
For example, one thing we have seen repeatedly is that […]

At the recent eTail conference in Washington DC, a hot topic was the role of user-generated content in driving sales and customer satisfaction. Retailers whose sites enable and embrace user-generated content — such as reviews, recommendations, and feedback — generate better sales, trust, and customer satisfaction from their consumer base. Because consumers increasingly […]