Often we get asked – is your solution geared towards a specific demographic? Will it work for anyone other than savvy 18-34s and Generation Y’s?
It’s true that social networking has historically been dominated by the younger generation, but as mentioned recently in the NYT, those times are changing. Sure – grownups often need […]

Everybody here at PopularMedia got a chuckle out of the recent JupiterMedia research on viral marketing. The big surprise? Only 15% of viral marketing efforts “caught on” and actually became viral.
The cat’s out of the bag now! Actually, the news was no real surprise to us. Most marketers are clueless when it comes to developing […]

Regis McKenna long ago popularized a notion — a play on the Pareto principle — that 90% of the population was influenced by the other 10%. We see this manifested today in models that include Influencers, Mavens, Connectors, Salesmen, Persuaders, Hives, and Hubs. My favorite among these is Seth Godin’s “Sneezers” - a […]