Recent chatter about the social graph makes it seem like a new idea. It’s actually been around since the beginning of civilization. Our ancient ancestors relied on social connections to help them make critical decisions about things like what types of mushrooms could be eaten without causing sudden and painful death. Today people rely on the graph to inform decisions that are arguably less life-threatening, but the concepts are the same. Connections matter.

Click here for a recent video Jim did on the social graph, its history, and how it impacts online marketing today.

This entry was posted on Tuesday, October 23rd, 2007 at 10:01 am and is filed under Viral Marketing News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.