Sharing vs Search
Blognation’s Oliver Starr reinforced last week that people are sharing more than searching these days, and Google’s recent launch of Google Share is further evidence of this trend. Try searching for the best cell phones using Google search – how long does it take to weed through the results? Now ask your tech geek friend the same question – you’ll get much more actionable info.
We’re not saying that traditional marketing is completely dead, but sites like Mahalo and Techmeme get it - they use “human filtering” to make finding trusted, relevant information easier - and marketers should take note. Today’s consumers are tired of information overload and seek guidance from friends and contacts to get through the mess. In other words, motivate people to share your brand messages with their social circles, and you’ll get much better bang for the buck than trying to squeeze extra pennies out of your SEO or SEM campaigns.