Often we get asked – is your solution geared towards a specific demographic? Will it work for anyone other than savvy 18-34s and Generation Y’s?

It’s true that social networking has historically been dominated by the younger generation, but as mentioned recently in the NYT, those times are changing. Sure – grownups often need more hand holding to get them started. But ultimately they have deeper pockets, stronger and more established networks, and greater spheres of influence – so if you can motivate and activate them socially as sites like Gather, Eons, and ReZoom are doing, you can make a killing.

Ultimately age doesn’t matter for social media to be effective. Everyone has social needs that smart marketers can nurture and monetize through social networking functionality and strategic use of the social graph. And it’s not just about MySpace or Facebook - as more niche sites are built and as other core sites build in native social networking elements, marketers should think less about being tied to specific sites and more about the overall tapestry of social connections and how to leverage it.

This entry was posted on Tuesday, September 25th, 2007 at 10:00 am and is filed under Viral Marketing News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.