Company
Leading the way in Social Media Marketing.
PopularMedia is changing the way marketers are reaching consumers. In an increasingly cluttered media landscape, consumers are looking to one another for advice on what to buy, trends to follow, and brands to trust.
Smart marketers recognize the need to take advantage of this opportunity and are looking for ways to break through the noise and effectively reach their target consumers.
PopularMedia was founded in 2005 to create an easy and measurable way for businesses to do just that.
PopularMedia is opening a new, untapped channel for marketing and brand engagement. We have developed a suite of products designed to help companies publish, measure, and optimize online word-of-mouth programs; identify and target influential consumers and social networks; and facilitate consumer-to-consumer conversations through email, blogs, and social networking sites.
Whether businesses are looking to understand the social connectivity of their database, create sustainable, profitable, private label word-of-mouth programs or drive instant social interactivity to any part of their site, PopularMedia products can help them optimize web-based social media marketing programs for the social media channel.
PopularMedia is based in San Francisco and backed by DAG Ventures, Sequoia Capital, and Steamboat Ventures.