News

Catch up with us by reading these headlines.

Articles

PopularMedia launching SocialNotes for sharing shopping links
Webware, June 20, 2008

The why, where and how of widgets
DM News, May 26, 2008

Calculating the Value of Referrals: Easier Said Than Done
Marketing NPV, May 2008

A Method to the Madness
OMMA, May 30, 2008

Part II: Targeting Social Media: From Theory To Practice
MediaPost Behavioral Insider, May 28, 2008

Part I: Graph-Based Targeting
MediaPost Behavioral Insider, May 21, 2008

PopularMedia launches a management platform for social media
BizReport, May 9, 2008

PopularMedia, Getting Your Brand Word-of-Mouth Marketing
Mashable Social Networking News, May 6, 2008

PopularMedia Debuts Social Media Management Platform
MediaPost, May 6, 2008

Calculating the Value of Referrals: Easier Said Than Done
Marketing NPV, May 2008

Social Media Marketing Tool Prompts 941% Increase in Sign-Ups
Donnas PromoTalk, April 23, 2008

The Persuasive Power of Influencers
DM News, April 21, 2008

Zecco experiences 941% jump in new accounts
Wall Street Journal, March 6, 2008

Facebook blunder still a triumph
DM News, January 28, 2008

Cyber Stumping
PROMO Magazine, January 1, 2008

Online peer-to-peer marketing a winner for Sephora
Internet Retailer, December 21, 2007

Voice Lessons
PROMO, December 1, 2007

Beauty Contest: Sephora's Holiday Push
Adweek, November 5, 2007

PopularMedia increases e-mail delivery by 20% with the help of StrongMail
DM News, July 27, 2007

A Method to the Madness
OMMA, June 4, 2007

PopularMedia Boosts Viral Results
iMedia Connection, March 19, 2007

Clients Try To Manipulate 'Unpredictable' Viral Buzz
AdWeek, March 19, 2007

Word-of-Mouth's Ethical Effect: How Fair and Decent Marketing Can Increase your Initiative's ROI
ADOTAS, January 25, 2007

Enter the Viral Marketing Matrix: Exploring the Template to Motivate Your Word-of-Mouth Revolution
ADOTAS, December 22, 2006

Viral Psychology 101: Exploring the Social Underpinnings to Unlock Word-of-Mouth Secrets
ADOTAS, November 17, 2006

Teaching Values in Viral: How To Instill Cause-Related Marketing in the Viral Space
ADOTAS, October 10, 2006

Adding Vitality to Viral: How to Better Manage Your Message in Word-of-Mouth
ADOTAS, September 11, 2006

Art Versus Science in Viral Marketing
ADOTAS, August 9, 2006