PopularMedia Grows Customer Base by 66% since March as Brand Marketers Demand Predictable and Measurable Viral Marketing Results

Leading provider of strategic viral marketing solutions experiences strong demand for analytics-driven Pop Commerce platform

San Francisco, Calif. - August 9, 2007 - PopularMedia, the leader in online viral marketing solutions that drive measurable results, announced today that it has acquired over 40 new customers since March, including Paltalk, Island Def Jam, and ooVoo, bringing its customer total to over 100. Driving growth is demand for the company's Pop Commerce® platform, which enables leading brands and agencies to rapidly deploy, measure, and optimize viral marketing programs that leverage the power and influence of consumer social networks.

"Successful viral marketing campaigns create emotional experiences that inspire people to share," said Jim Calhoun, founder and CEO of PopularMedia. "Our private-label solution enables marketers and agencies to converge creative talent with structured templates, proven methodologies and advanced analytics. The resulting programs not only reach and delight people; they stimulate sales and cement brand loyalty among brand marketers' most desirable demographics."

PopularMedia viral programs now comprise a network of more than 20 million consumers, generating more than nine million personalized invitations to share online brand experiences. Participants in PopularMedia's private-label programs share their brand experience with an average of four additional social connections, producing a steady stream of new, highly qualified prospects for PopularMedia's customers.

"We are excited to be working with PopularMedia as a way to scale our customer base through users' social connections," said Matt Gore, Vice President of Marketing for Paltalk, the largest interactive video community on the Internet with more than four million active members. "After evaluating a number of build and buy alternatives, we concluded that PopularMedia's unique analytical approach to viral marketing was the best solution to enable us to achieve long-term, sustainable results through this channel."

In addition to its recent growth, the company last month expanded its leadership team with the addition of a new Senior Vice President of Sales, Russell Wirth, a veteran of the analytics industry.

About PopularMedia

PopularMedia helps more than 100 leading brands and agencies, including eToys, Sephora, Red Envelope, and UNICEF, turn the art of viral marketing into a science. Using advanced analytics, PopularMedia's patent-pending Pop Commerce technology platform allows customers to create, measure, and optimize online experiences that leverage the power of social networks and drive measurable business results. PopularMedia is based in San Francisco and backed by Sequoia Capital and Steamboat Ventures. For more information, please visit: www.popularmedia.com

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Samantha Weeks
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