PopularMedia Appoints Jane Paolucci to Senior Vice President of Marketing
Former Coremetrics Executive Brings More Than 17 Years Experience to Leading Provider of Social Media Marketing Solutions
San Francisco, CA - May 1, 2008 - PopularMedia, the leader in social media marketing solutions, today announced the appointment of Jane Paolucci to the position of senior vice president of marketing. Paolucci will lead PopularMedia's marketing efforts, including corporate positioning and communications, market solutions, product marketing, customer marketing, and demand generation to build PopularMedia's presence in the social media market.
"With a strong track record of taking early stage, fast growing businesses to the next level, Jane is a natural fit to the PopularMedia management team," said Jim Calhoun, co-founder and CEO of PopularMedia. "Her deep understanding of digital marketing, strategic sensibilities, and results-oriented management style will help us further accelerate rapid growth."
Jane Paolucci brings more than 17 years of strategic marketing experience to the PopularMedia executive team. Jane most recently served as worldwide vice president of marketing at Coremetrics, where she built the marketing department from the ground up. During her tenure, she helped the company earn recognition as the top vendor in the web analytics space and generated brand awareness in the online marketing space.
"The way people consume media is changing rapidly, and PopularMedia is helping companies tap this enormous opportunity," said Jane. "The social media space is so dynamic, and working with such a talented team is a real pleasure."
Prior to joining Coremetrics, Jane was the group director of public relations at Siebel Systems, Inc. where she led the communication programs for more than 20 vertical and horizontal business lines. Jane has also held senior marketing and communications positions at both enterprise as well as small to medium size businesses including Amdocs, Clarify's CRM division, Remedy Corporation and Neuron Data. Jane holds a bachelor's degree from University of California, Berkeley.
About PopularMedia
PopularMedia offers a suite of Social Media Marketing solutions and services that help global brands and creative agencies turn consumers into powerful influencers. Our solutions leverage social and online media networks to create fast-growing, sustainable, and measurable word-of-mouth (WOM) programs that deliver new customers, leads, sales, and targeted traffic, and a socially connected consumer database for future marketing initiatives. PopularMedia has created programs for more than 125 customers across the publishing, entertainment, e-commerce, financial services, technology, and telecom industries. PopularMedia is based in San Francisco and backed by Sequoia Capital and Steamboat Ventures. For more information, please visit: www.popularmedia.com
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