PopularMedia Analytics

Build measurement into your programs

Measuring every aspect of your online word-of-mouth programs has never been easier. We provide you with deep actionable insight into the performance of your programs, so you can measure the ROI of consumer conversations and continually improve initiatives across the marketing mix.

With PopularMedia, you are able to

  • measure program performance using metrics such as additional lead volume generated; new accounts opened; cost per action; totals for each type of actions, and total value created from each action type.
  • identify and profile your key influencers, get visibility into new conversations generated from their network and the impact of those conversations on your key target metrics such as trials, downloads, or revenue.
  • analyze and understand what people are saying about your brand at a keyword level and understand which content, offers and creative are performing better than others

PopularMedia's team of social marketing experts leverage technology, content and proven methodology and are on hand to guide you through all stages of program development, optimization, and execution.

PopularMedia Dashboard

The PopularMedia dashboard displays your key performance metrics and alerts you to areas that need attention.

Action Overview

Your Program will drive several kinds of actions, you need to know how they are performing. PopularMedia lets you measure such items as purchases, new consumer brand conversations, and opt-in leads.

Sharing Activity

Best-in-class sharing tools make it simple to share via trusted channels including email, social networking sites, blogs, and more. We automatically tracks and reports all sharing activity.

To learn more about our reporting and analytics capabilities, contact us today >>>