Standards

We believe in responsibility to our customers and to the consumers who participate in our social media marketing programs. Your marketing initiatives have the power to build your brand's reputation - or to undermine it. By supporting a high standard of ethical marketing conduct, PopularMedia ensures that our programs increase consumer trust and the integrity of your brand.

This is more than just the right thing to do: it's good business. When you market to leads generated through one of our programs, you can be certain that you're contacting engaged, enthusiastic consumers who opted into your database. We monitor all program-related mailings for deliverability and manage local and global opt-out requests, further protecting you and increasing your response rate.

PopularMedia is certified by two of the most trusted names in online standards: TRUSTe and SenderScore. We are active advocates for ethics in marketing, and support adoption of the Word of Mouth Marketing Association's Ethics Code. Our technology and business practices protect privacy and support compliance with all regulatory standards, including CAN-SPAM.

PopularMedia solutions are built to protect consumers and customers at every step. Program participants can feel safe through every step of the viral process, including registering on our program microsites, using the social networking tools, sending friend-to-friend email messages. Information provided by participants is used only within the contexts for which they have given permission - that means no spam, ever.