Whitepapers

10 Steps to Influencer Marketing

This white paper shares what today's most innovative companies are doing to harness the power of their best customers—and how you too can motivate influencers to effectively evangelize your brand.

Social Media Marketing: Metrics that Matter

Read this white paper and learn how measure, analyze, and leverage SMM metrics to create SMM programs with results and improve performance across your marketing mix.

Comparing Social Media Marketing Tactics; Beyond Viral Videos and Tell A Friend

When it comes to social media marketing, tactics such as viral video and refer-a-friend programs are commonly used in attempts to prompt sharing and drive reach. However, they are often not sufficient to deliver on social media marketing's full potential. Read this white paper understand best practices in social media marketing.